NH Solar
NH Solar is now performing strongly in organic search across Hyderabad for solar installation keywords. This case study documents the six issues that were holding the site back, how each was identified, and the targeted fixes that drove the transformation.
- Google Rankings
- ↑ High-intent solar keywords
- Issues Resolved
- ↑ All systematically fixed
- Location Pages Built
- ↑ Hyderabad area coverage
- Technical errors
- ↑ from 6 issues
10 Issues. 10 Targeted Fixes.
At Addsum, our SEO audit revealed challenges across keyword strategy, local visibility, content architecture, technical performance, and website authority. We developed and executed a targeted optimization strategy to address every issue systematically.
01
Ineffective Keyword Targeting
The website targeted highly competitive broad keywords like "solar panels" and "solar energy" — impossible to compete against established national brands with.
How we fix
- Comprehensive keyword research to find commercial opportunities
- Shifted to high-intent local terms: "solar panel installation Hyderabad," "rooftop solar company Hyderabad"
- Service pages optimised around targeted, buyable keywords
02
Weak Local SEO Presence
Local search visibility was limited due to an under-optimised Google Business Profile and inconsistent business citations across directories.
How we fix
- Google Business Profile fully optimised with service areas, photos & descriptions
- Consistent local citations built across relevant business directories
- Customer review acquisition strategy implemented
03
Poor Service Page Structure
Only a handful of generic service pages existed — not nearly enough to rank for the full range of services the company actually offered.
How we fix
- Dedicated pages created: Residential, Commercial, Industrial, Maintenance, Battery Solutions
- Each page optimised with unique content, FAQs, schema markup and conversion elements
04
Lack of Location-Based Landing Pages
The website did not target key service areas across Hyderabad and its surrounding regions, missing significant local search volume.
How we fix
- Location landing pages built with localised content and customer success stories
- Gachibowli, Madhapur, Kukatpally, Secunderabad, HITEC City
05
Limited Content Marketing Strategy
The website lacked educational and informational content that could establish topical authority and capture users earlier in the buying journey.
How we fix
- Content covering: solar prices, government subsidies, on-grid vs off-grid, cost calculators, commercial investment guides
- Expanded keyword footprint and improved topical relevance significantly
06
Technical SEO Issues
Performance issues were undermining both user experience and search rankings, with Core Web Vitals failing and crawl errors blocking indexation.
How we fix
- Core Web Vitals improved; images compressed and optimised
- Caching and code minification implemented
- Crawl errors and broken links fixed; mobile responsiveness enhanced
07
Weak Backlink Profile
The website had limited domain authority compared to competitors, leaving it outranked by sites with more robust external link profiles.
How we fix
- Backlinks acquired from renewable energy websites and local business directories
- Industry-focused guest articles published; digital PR campaigns on solar adoption
08
Lack of Trust & Authority Signals
Visitors and Google's quality systems found limited evidence of expertise, real-world experience, and business credibility on the site.
How we fix
- Project portfolio pages, customer testimonials, and team information added
- Industry certifications, case studies of completed installations, and trust badges included
09
Low Conversion Optimisation
The website generated limited inquiries even when it did receive traffic — no clear calls-to-action, no easy inquiry paths, no lead capture.
How we fix
- Clear CTA sections added; WhatsApp inquiry functionality integrated
- Quote request forms, consultation booking, and lead capture across key landing pages
10
Competitive SEO Gap
Competitors had built stronger visibility through more comprehensive SEO strategies, leaving clear gaps in keywords, content, and backlinks the site wasn't capitalising on.
How we fix
- Full competitor analysis identifying keyword, content, and backlink opportunities
- All findings incorporated into a comprehensive, prioritised SEO roadmap
How the Campaign Unfolded
A structured, phase-by-phase execution plan — each stage building on the last, working from technical foundations up to authority and conversion
What Changed After the Campaign
Following the implementation of all SEO improvements, the company’s position in the Hyderabad solar market shifted fundamentally across every key metric.
Significant increase in organic website traffic from high-intent solar installation queries
Improved rankings for local solar keywords across Hyderabad — from invisible to Page 1
Enhanced Google Business Profile visibility with strong Local Pack presence
Increased customer inquiries, quote requests, and WhatsApp consultation leads
Stronger local search presence across all targeted Hyderabad service areas
Improved website authority, trust signals, and E-E-A-T quality rating from Google
PAGE 1
Solar keywords · Hyderabad
10/10
Issues fully resolved
5+
Location pages live
↑ Leads
Inquiries & quote requests
"From struggling for visibility to owning the Hyderabad solar search landscape."
The website’s ranking challenges were primarily caused by keyword targeting issues, weak local SEO, insufficient content, technical limitations, and a lack of authority signals.
By systematically addressing these challenges through a structured SEO strategy, the company significantly improved its search visibility and strengthened its position within the Hyderabad solar energy market — capturing leads that were previously going to competitors